Pre-Opening Marketing Specialist

Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance
  
  

Pre-Opening Marketing Specialist

The Pre-Opening Marketing Specialist executes social media, email, SMS, and digital communications for Genesis Health Clubs locations prior to opening, as well as for clubs undergoing remodels, construction, or major upgrades. Genesis Health Clubs operates multiple projects at varying stages at any given time, and this role supports clear, consistent communication across those locations, to generate prospect and member excitement and engagement. This role focuses on awareness, presales engagement, and construction-phase communication while ensuring consistent brand standards across multiple active projects.

Key Responsibilities

Pre-Opening Campaign Execution

• Execute pre-opening marketing communications for new club locations, remodels, and upgrades, primarily on social media, email, SMS, and other digital communications.
• Assist in developing and managing pre-opening social content calendars and countdown campaigns aligned with construction milestones and opening timelines.
• Deploy approved messaging, creative assets, and offers across owned digital channels.
• Support progress updates, timeline communications, and opening expectation messaging for prospective and current members
• Coordinate with marketing and operations to ensure construction milestones and opening details are communicated accurately and consistently
  
  

Lead Nurture & Presales Support

• Support pre-sale and early-interest efforts through ongoing email and SMS communication with prospective members. Generate local excitement and engagement.
• Maintain timely communication around sneak peeks, tours, opening timelines, and special offers
• Assist with launch-day and opening-week communications to maximize awareness and attendance
  
  

Reporting & Optimization

• Track basic performance metrics for pre-opening communications, including engagement, opens, clicks, and lead activity
• Identify opportunities to improve messaging cadence, timing, or channel execution
  
  

Additional Marketing Support

• Provide tactical support for other social media, email, and digital marketing initiatives as needed, under the direction of the central marketing team and aligned with pre-opening priorities
  
  

Qualifications

• 1–3 years of experience in digital marketing, social media, email, or lifecycle marketing
• Experience executing email and SMS campaigns preferred
• Strong organizational skills with the ability to manage multiple locations and timelines simultaneously
• Detail-oriented, reliable, and execution-focused
• Experience in fitness, hospitality, retail, or multi-location brands is a plus