Marketing Coordinator at Exploration Place (Expired)

Create and schedule posts across various social media platforms, engaging with followers and analyzing social media metrics.
Plan, design, and execute email marketing campaigns, including crafting compelling email content and analyzing campaign performance using MailChimp.
Craft compelling written content, blog articles, and website copy, ensuring effective communication with cross-functional teams.
Optimize website content and structure to improve search engine rankings, conduct keyword research, and monitor website traffic.
Develop digital content such as blog posts, social media posts, videos, and resize/post graphics.
Monitor and analyze digital marketing metrics such as website traffic, social media engagement, email open rates, and conversion rates to evaluate campaign performance.
Monitor digital advertising campaigns across various channels, including display advertising, retargeting, and sponsored content.
Organize, optimize, resize, and distribute digital graphic assets under the direction of the Graphics Manager and Director of Marketing.
Utilize marketing automation tools to streamline processes such as lead nurturing, email marketing automation, and customer segmentation.
Update WordPress-based website content, ensuring site functionality and an optimized user experience.
Conduct market research to identify industry trends, competitor strategies, and consumer behaviors.

Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in digital marketing.
Proficiency in tools and platforms such as Google Analytics, Google Ads, social media management tools, email marketing software (Mailchimp), WordPress, Canva, Google Docs, Adobe Creative Suite, including Photoshop and/or InDesign.
Excellent written and verbal communication skills with the ability to craft compelling digital content and communicate effectively with cross-functional teams.
Highly organized, detail-oriented, and able to manage multiple projects and priorities.

Marketing Coordinator