ShockStarter Marketing Specialist

This job was posted by https://www.kansasworks.com : For more

information, please see: https://www.kansasworks.com/jobs/13421111

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At**WSU Tech,**we are dedicated to promoting quality higher education

and leadership in workforce training that supports economic development

for a global economy. Our experienced faculty and staff are committed to

helping students achieve their goals by providing hands-on experience,

state-of-the-art facilities, and individualized support and guidance. We

operate in a values-based culture and strive towards our behaviors in

everything we do.

Compensation: \$15 /hr

Worksite Location: South Campus

Benefits To Working As a Shock Starter

• Support from Subject Matter Experts- Students will receive support
  
  

from our Subject Matter Expert to learn and help them apply their

classroom theory to real world projects.

• Peer Support- You will be working with a team of fellow students,
  
  

learning from one another, and growing with each other.

• Expand your Network You will connect with other applied learning
  
  

students, faculty and staff across WSU Tech & WSU departments, local

business owners, and other individuals throughout the community.

• Paycheck- You will be paid a starting hourly wage, with potential
  
  

for a raise after adequate experience on industry projects.

Overview / Job Summary

ShockStarter is looking for students to be the solution to the marketing

and promotional needs for departments and projects at Wichita State

University, WSU Tech, small businesses and for nonprofit agencies in the

Wichita area. Were looking for individuals that can identify and sell us

Their Skills, And What They Want To Learn.

Your day-to-day***responsibilities***will vary, but are not limited to:

Develop and manage content for social media channels, ensuring it aligns

with target audience interests.

Design visual identities for clients, including logos, websites, print,

and digital media, using Adobe Creative Suite.

Conduct in-depth analysis of a business\'s online presence, social media

engagement, and branding, offering actionable recommendations.

Monitor and interpret key metrics such as views, followers, and

engagement to track project performance and set measurable goals.

Oversee the strategy, planning, and execution of content creation across

multiple platforms, using data analytics to optimize outcomes.

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## Requirements {#job-requirements-title}

Desired Skills

• Graphic Design** Create content for social media channels. Create
  
  

visual identity for clients including logos, web, print, electronic

media materials. Proficient in Adobe Creative Suite (Photoshop,

Illustrator, etc.).

• Market Research -**Ability to discover and thoroughly analyze a
  
  

business web presence, social media engagement, branding, and other

aspects of its marketing platforms. Suggests actionable solutions based

on findings.

• Data Analytics -**Track and interpret relevant data such as views,
  
  

followers, engagement, etc. regarding social media, websites, and more.

Assists in setting goals and measuring outcomes. Measures the overall

impact of projects.

• Copy Writing -**Skilled in making technical content and language
  
  

understandable and compelling to the general population. Can take doctor

language and translate it into terms that anyone can understand,

regardless of product familiarity. Text will help make the case for the

Product/service Offered. Experience With InDesign And Other Adobe

Creative Suite programs preferred.

• Web Content/Search Engine Optimization (SEO)**Manage and update
  
  

content for client webpages, using WSU CMS and other site managers such

as Word Press and Square Space. Previous experience and/or knowledge o f

coding languages relevant to web design is a bonus. Data driven to

manage SEO. Setting websites up on the Google Search Console. Reviewing

websites for compelling content (does your site answer searchers

questions). Keyword optimization/On Page SEO. Reviewing sites to ensure

there are no bad links, slow loading images and that the navigation

provides a good user experience. Use data analytics to review

performance of content.

• Social Media Management -**Responsible for overseeing the strategy,
  
  

planning, organization, creation, and publishing of content across

multiple platforms. Creates content that is valuable to desired target

audiences. Use data analytics to review performance of content.

• Photography** Experience with photography equipment to shoot various
  
  

projects. This may include product de

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