Manager, Digital Marketing & Communications

This job was posted by https://www.kansasworks.com : For more

information, please see: https://www.kansasworks.com/jobs/13664045

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WSU Tech is looking for a**Manager, Digital Marketing &

Communications**to lead our organic and paid social media, email

marketing, and event support efforts. In this role, you'll shape how

WSU Tech shows up online strengthening our brand, engaging our

community, and helping drive enrollment and institutional growth.

If you're a digital storyteller who thrives on strategy*and*execution

someone who can build a content calendar, launch a paid campaign,

analyze the results, and turn insights into what's next we want to hear

from you.

• **Location: WSU Tech NCAT**
• **Compensation: \$51,480.00**

What You'll Do

• Own and manage WSU Tech's organic social media presence across all

institutional channels, from content planning and scheduling to

publishing, engagement, and ongoing optimization.

• Build and maintain a strategic social media content calendar aligned

with enrollment initiatives, academic programs, events,

partnerships, and student stories.

• Lead paid social media advertising campaign planning, audience

targeting, creative coordination, budget management, and performance

reporting.

• Manage email marketing campaigns end-to-end: audience segmentation,

content coordination, scheduling, deployment, and analysis.

• Maintain email marketing calendars in partnership with internal

teams to keep communications timely, accurate, and on-brand.

• Provide marketing and communications support for college events,

including promotional materials, timelines, and logistics.

• Collaborate across departments to support enrollment, academic

programs, and college-wide initiatives.

• Coordinate with designers, photographers, videographers, and vendors

to produce high-quality content.

• Analyze performance data across social, paid advertising, and email

to inform strategy and identify new opportunities.

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Required

• Associate degree in business, marketing, communications, digital

marketing, or a related field (Bachelor's preferred).

• 2+ years of experience in social media, digital marketing,

communications, or a related field.

• Demonstrated experience managing organic social media channels and

creating content for social platforms.

Preferred

• Experience with paid social media advertising, email marketing,

and/or event support.

Skills & Abilities

• Excellent time management with the ability to multi-task and

prioritize competing deadlines.

• Ability to work independently with minimal supervision.
• Strong analytical thinking, sound judgment, and problem-solving

skills.

• Excellent written and verbal communication.
• Strong attention to detail and a professional, calm demeanor with

the public and colleagues.

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