Communications & Marketing Graduate Assistant - CAS Dean's Office

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• Job Story**\
  
  

The Graduate Student Assistant for Communications and Marketing will

play a vital role in supporting the College of Applied Studies

communications and marketing efforts. This position offers a valuable

opportunity for hands-on experience in various aspects of communications

and marketing. The successful candidate will work closely with the

communications and marketing team to execute strategies that enhance the

college\'s brand, engage its audience, and promote its programs and

initiatives.

• Job Summary**\
  
  

A Graduate Staff Assistant (GSA) assistants university service and

academic units in either non-teaching or non-research activities.

Specific duties of the GSA vary widely, depending on the administrative

or academic unit to which they are assigned, but should be at a level to

make use of their education and abilities.

• Job Duties**\
• Content Creation: Assist in developing engaging content for various
  
  

communication channels, including social media, newsletters, website,

promotional materials, and more.\

• Photography and Video Production: Assist in attending events or
  
  

planned photoshoots to capture photos and video content. Basic photo and

video editing.\

• Social Media Management: Contribute to the planning and execution of
  
  

social media campaigns to increase brand awareness, engagement, and

followership across platforms such as Facebook, Instagram, Twitter and

LinkedIn.\

• Graphic Design: Create visually appealing graphics, infographics, and
  
  

other design assets to support marketing campaigns and communication

materials.\

• Website Editing: Complete University web training sessions, assist
  
  

with website maintenance, design and editing.\

• Writing: Draft compelling copy for emails, social media posts,
  
  

articles, and other communication channels, adhering to brand voice and

messaging guidelines. Assist in writing for internal and external news

outlets (newsletter items, press releases).\

• Event Coordination/Support: Provide promotional support for college
  
  

events, including virtual and in-person seminars, workshops, and

information sessions.\

• Market Research: Conduct research to identify trends, competitors,
  
  

and opportunities in the higher education landscape, informing marketing

strategies and decision-making.\

• Analytics and Reporting: Assist in tracking and analyzing the
  
  

performance of initiatives via social media analytics and email

marketing platforms. Prepare regular reports with key insights and

recommendations for optimization.\

• Administrative Support: Provide general administrative support to
  
  

the Communications and Marketing team, including scheduling meetings,

organizing files, and responding to inquiries.

• Required Education**\
  
  

Bachelor\'s degree

• Additional Requirements**\
• Currently enrolled in a graduate program in Communications,
  
  

Marketing, Public Relations, or a related field.\

• Strong written and verbal communication skills, with a keen attention
  
  

to detail and grammar.\

• Proficiency in graphic design software such as Adobe Creative Suite
  
  

(Photoshop, Illustrator, InDesign) and Canva.\

• Basic understanding of marketing principles and strategies.\
• Ability to work independently and collaboratively, managing multiple
  
  

tasks and deadlines effectively.\

• Analytical mindset with the ability to interpret data and draw
  
  

actionable insights.\

• Commitment to upholding the college\'s values and mission, with a
  
  

passion for higher education and student success.

• Required Experience**\
  
  

To be eligible for an assistantship, students must be admitted to a

degree program in either full or conditional standing. Students admitted

on probation or placed on academic probation following admission may be

eligible for assistantship awards under certain circumstances.

• Preferred Qualifications**\
• Familiarity with social media platforms and trends, with experience
  
  

in managing social media accounts for organizations preferred.\

• Prior experience in communications, marketing, or related fields
  
  

through internships, coursework, or extracurricular activities is

preferred.

• Physical Requirements**\
  
  

Ability to remain in a stationary position. Ability to operate a

computer and other office equipment including but not limited to phone,

printers, copiers, and calculators. Ability to communicate with others

and accurately exchange information.