Lead Generation Marketing Manager

A company is looking for a Lead Generation Marketing Manager to drive lead generation efforts and support growth objectives.

Key Responsibilities

Manage the marketing lead generation funnel to ensure a consistent flow of qualified leads to sales

Plan and execute multi-channel campaigns to nurture prospects and deliver Marketing Qualified Leads (MQLs)

Report on and evaluate marketing campaign performance to optimize future efforts

Qualifications

Bachelor's degree in marketing, communications, business, or related field, or equivalent experience

6+ years of relevant demand generation marketing experience in a B2B role, ideally in technology or public sector

Proven ability to deliver lead generation goals and manage data-driven marketing campaigns

Experience with HubSpot or other marketing automation software

Familiarity with ABM platforms and paid media targeting preferred