Marketing Technology Manager, CRM Platform

Overview

In this role you own the CRM platform (Customer.io) at scale, shaping data models, integrations and workflows to support millions of customers across multiple products and brands. You collaborate with Engineering, Data and Marketing to ensure governance, reuse and auditability in a highly regulated environment. You build scalable, modular journeys and guardrails to prevent workflow sprawl and deliver a consistent cross-brand experience. This is a hands-on, architecture-focused position with a strong emphasis on security, data quality and automation.

Compensation / Benefits

• Annual bonus program
• Generous PTO
• Healthcare benefits
• Employee assistance program
• Flexible work arrangements
• Training and mentorship opportunities

Responsibilities

• Own the CRM data foundation, defining objects, attributes, events and identifiers; ensure high-quality segmentation
• Design and maintain data pipelines and schemas; enforce data freshness and contract accuracy
• Implement monitoring and alerting for data quality before it reaches customers
• Architect modular, reusable workflows and journeys; establish naming, versioning, and deprecation policies
• Support multi-brand operations by sharing structures while preserving brand boundaries
• Translate business goals into CRM capabilities; own platform roadmap and prioritization
• Enable marketing autonomy with templates, components and guardrails; reduce engineering dependency
• Drive automation and AI adoption in CRM operations; evaluate value-driven use cases
• Maintain security and privacy-first handling of PII; manage consent and compliance across channels
• Own deliverability and QA processes; manage reputation, testing, and incident response
• Collaborate across Marketing, Commercial, Product, Data and Engineering to align on objectives and outcomes
• Provide clear, cross-functional communication and documentation to stakeholders
• Measure and optimize cycle time from request to live campaign

Key requirements

• 4+ years owning a marketing automation or CRM platform in a technical role
• Hands-on experience with Customer.io or similar platforms (e.g., Braze, Iterable, Klaviyo, Salesforce Marketing Cloud) at architecture/administration level
• Strong SQL and experience with data warehouses and modern pipelines
• Understanding of REST APIs, webhooks, event-driven data models and identity resolution
• Proficiency with templating (Liquid) and HTML/CSS/JavaScript for email/in-app content
• Demonstrated systems thinking and ability to design scalable, maintainable structures
• Experience handling personal data with security/privacy focus and GDPR
• Ability to explain complex technical topics to both technical and non-technical audiences
• Comfort working cross-functionally with Marketing, Commercial, Product, Data and Engineering
• Fluent written and spoken English
• ownership and accountability
• attention to detail
• cross-functional collaboration
• Customer.io (or equivalent CRM platform)
• SQL
• data warehouses