Manager Content Marketing

Welcome to Textron, a leading multi-industry company dedicated to providing innovative and high-quality products and services to our customers around the world. We are currently seeking a dynamic and driven individual to join our team as a Manager of Content Marketing. As the Manager of Content Marketing, you will play a crucial role in developing and executing our content marketing strategy to drive brand awareness and engagement.

This is an exciting opportunity for a creative and strategic thinker who is passionate about creating compelling content that resonates with our target audience. If you have a strong background in content marketing and a track record of driving results, we want to hear from you!

• Develop and execute a comprehensive content marketing strategy that aligns with Textron's overall business objectives.
• Collaborate with cross-functional teams to identify key target audience segments and create content that resonates with their needs and interests.
• Create and maintain a content calendar to ensure a consistent flow of high-quality content across all channels.
• Oversee the creation and distribution of all content, including but not limited to blogs, social media posts, videos, whitepapers, and case studies.
• Conduct regular market research and analysis to identify trends and insights that inform content development and distribution.
• Monitor and report on content performance metrics, making data-driven decisions to optimize future content strategies.
• Manage a team of content creators, providing guidance and feedback to ensure the delivery of high-quality and impactful content.
• Collaborate with internal and external stakeholders, including subject matter experts, to source and develop content that showcases Textron's expertise and thought leadership.
• Stay up-to-date with industry trends and best practices in content marketing to continuously improve Textron's content strategy.
• Ensure all content aligns with Textron's brand voice, tone, and messaging guidelines.
• Monitor competitor content and make recommendations to differentiate Textron's content from competitors.
• Manage the content marketing budget and allocate resources effectively to achieve maximum impact.
• Act as a brand ambassador for Textron, promoting our products and services through various content channels.
• Continuously identify and pursue opportunities to leverage new and emerging content marketing channels and technologies.
• Maintain a strong understanding of Textron's products, services, and target audience to ensure all content is relevant and engaging.

Textron is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.