The Manager of Digital Community & Content will lead the development and execution of all global content initiatives on communications channels. This position will lead a creative team of professionals responsible for sharing the Company’s story via owned channels and growing brand awareness and affinity with key target audiences including media, industry influencers, enthusiasts, customers, employees, elected officials, and public and private partners.

Job Responsibilities

Content Strategy

Develop and execute a comprehensive digital content strategy to achieve specific business outcomes
Regularly analyze the big picture of content to identify deviation from, or areas for improvement in, content strategy
Create and oversee the editorial guidelines that ensure a consistent brand voice and accessible formats for the different types of content

Channel Management

Integrate Communications’ social media platforms, corporate intranet and other collaboration tools to facilitate cross-channel user journeys, and work to integrate all digital channel initiatives across the organization
Keep abreast of channel trends to understand where stakeholders are most active and adapt strategy accordingly
Manage and approve publication of Communications content to organizational platforms and social accounts, optimizing publication cadence for audiences
Leverage all channels to build affinity for the company among external and internal stakeholders
Identify and monitor effective benchmarks for measuring the impact of digital channels and social media programs

Audience Engagement

Lead efforts to build online communities and target online outreach programs to key stakeholders
Drive user engagement and participation with digital platforms
Expand Textron Aviation’s influencer relations strategy and creative collaborations to amplify reach. Identify, negotiate, and contract influencers as part of branded content programs.
Collect, analyze, and interpret qualitative and quantitative data to develop a thorough understanding of stakeholder motivations, preferences and opinions, and use these to improve channel usability

Team Leadership

Coach, grow and develop the Communications Content team
Foster a culture of continuous improvement and mindset of high performance that values learning and a commitment to quality
Collaborate across teams to break down content planning and production silos in the function
Coach other communicators in digital content creation and targeted social media usage
Educate business partners and leaders on how to integrate and align digital channels with specific business outcomes
Manage Communications vendor and agency relationships to drive efficient and effective projects
Report key metrics and KPIs on content and channel performance to continuously grow impact
Manage budget and resource allocation needs of the Communications Content team

Education/ Experience

Bachelor’s degree required in Communications, Public Relations, Business Management, Marketing, Journalism, or related field. Master’s degree preferred.
Minimum 7 years of relative experience required, 3+ years at management level

Qualificatons

Relevant experience in strategic integrated communications management in a corporate setting.
Outstanding writing, editing and proofreading skills
Excellent verbal communications skills, including the ability to represent the company in large, community and industry settings and in digital applications
Team player with strong interpersonal skills and the ability to influence within all levels of the organization and with external stakeholders; demonstrated ability to build collaborations
Ability to assimilate information from a variety of sources, analyze information, recommend and direct courses of action to be taken
Excellent project management skills to include organizing, planning and execution experience, including experience managing outside partners and vendors
Motivated, detail-oriented and self-directed to deliver high-quality results
Creativity, interpersonal savvy and the ability to manage diversity
Developer of talent with experience in creating and growing teams of individual contributors and managers
Job is located in Wichita, Kansas, and may include domestic and international travel (20%)

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.

Recruiting Company

Textron Aviation

Primary Location

US-Kansas-Wichita

Job Field

Communications

Schedule

Full-time

Job Level

Manager with Direct Reports

Shift

First Shift

Travel

Yes, 20 % of the Time

Job Posting

06/19/2023, 10:56:21 AM

Manager, Digital Community & Content

Job Type