Marketing Manager, Audience Growth (R5967) - Wichita, Kansas, US

Overview

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

In this role you will develop and execute Shield AI's audience growth strategy across first-party channels and third-party communities. You will analyze audiences, build segmentation, and inform content and paid growth decisions with performance insights. You will manage paid-growth budget and monitor channel performance, reporting to cross-functional partners. This position offers impact by expanding reach for Shield AI’s mission-driven aerospace defense technology.

Compensation / Benefits

• Bonus
• Benefits
• Equity
• Salary within listed range
• Full-time regular employee offer package

Responsibilities

• Own audience growth analysis across Shield AI’s first-party social channels (LinkedIn, X, Instagram, YouTube)
• Analyze third-party audiences on Reddit, YouTube, and relevant industry forums
• Build audience segmentation frameworks for priority personas and content interests
• Collaborate with Social and Communications teams to inform organic content strategy with insights
• Manage paid-growth levers and budget to drive acquisition, engagement, and channel performance
• Track and report audience growth, engagement, conversion, and retention metrics
• Identify high-potential communities, creators, and distribution opportunities
• Develop dashboards and actionable recommendations for Marketing and Communications stakeholders
• Support testing across creative, copy, targeting, channels, and content formats
• Monitor platform trends and algorithm changes to inform strategy

Key requirements

• 3+ years in growth marketing, digital marketing analytics, audience development, social analytics, or related field
• Experience analyzing performance across social platforms (LinkedIn, X, Instagram, YouTube, Reddit)
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
• Strong analytical skills with ability to translate data into actionable recommendations
• Experience xklufbp managing or supporting paid social, paid audience growth, or digital acquisition campaigns
• Proficiency with analytics, reporting, and dashboarding tools
• Strong understanding of audience segmentation, channel performance, testing, and growth metrics
• Excellent communication skills for presenting insights to cross-functional stakeholders
• Strong cross-functional collaboration with Social, Communications, Creative, and Marketing teams
• excellent communication
• cross-functional collaboration
• data-driven decision making
• analytics and dashboarding tools
• paid social advertising
• audience segmentation