Home Remodeling Field Marketing Specialist

Renuity, a national leader in home remodeling, is looking for a passionate Field Marketing Specialist to spearhead the generation of homeowner leads for renovation projects, including baths, windows, and doors. In this dynamic on-site role, you will actively engage with homeowners at neighborhoods, retail locations, and local events, showcasing Renuity's innovative solutions and scheduling qualified appointments for our dedicated sales team. Your focus will be on executing impactful field campaigns, achieving lead generation targets, and maintaining meticulous records of your efforts. We seek energetic, customer-focused professionals with a proven track record in field marketing, canvassing, or event promotion. Enjoy the perks of a full-time position complete with benefits and performance incentives.

Key Responsibilities

• Identify and generate qualified homeowner leads through various outreach methods, including neighborhood canvassing, retail interactions, and event participation.
• Professionally represent Renuity while clearly articulating our remodeling solutions to potential customers.
• Schedule in-home or virtual appointments for the sales team, striving to meet or exceed daily and weekly lead generation goals.
• Implement field marketing campaigns, including canvassing and supporting local events, within assigned territories.
• Accurately document lead data and maintain updated records in our CRM or tracking tools.
• Collaborate effectively with sales and operations teams to ensure a seamless transition of leads and deliver an exceptional customer experience.
• Monitor and analyze field performance, providing valuable feedback on messaging strategies, territorial effectiveness, and event outcomes.
• Uphold Renuity brand standards in all public interactions, ensuring professionalism and adherence to company values.

Required Skills

• Experience in field marketing.
• Proven lead generation abilities.
• Strong customer engagement skills.
• Event planning expertise.
• Experience with door-to-door outreach.
• Proficiency in CRM data entry.
• Knowledge of construction/home remodeling products.
• Effective territory management skills.
• Supportive of sales initiatives.
• Skilled in reporting and tracking performance metrics.