Growth and Marketing Manager

PETRA - Fully Integrated Real Estate Developer, Owner, and Operator Department: Marketing & Growth Location: Wichita, Kansas or Kansas City, Missouri Employment Type: Full-Time, W-2 Employee Schedule: Monday to Friday, 8:00 AM – 5:00 PM Compensation Type: Base Salary + Annual Performance Bonus About the Role PETRA is seeking a Growth & Marketing Manager to lead our in-house marketing function and help drive business development, investor engagement, and long-term brand growth. This is a hands-on role for someone who can think strategically and execute independently. You will work directly with company leadership to develop campaigns, produce content, improve marketing systems, support capital-raising efforts, and create tools that help generate meaningful business opportunities. This is not an agency-management position. The person in this role will personally create and deliver the work, using AI and other technology to move quickly, improve quality, and increase efficiency. Success will not be measured simply by the number of posts, emails, or brochures produced; it will be measured by stronger relationships, qualified leads, better marketing systems, increased visibility, and meaningful contributions to PETRA's growth. Growth & Business Development Marketing – Develop and execute marketing campaigns that support PETRA's core business lines. Content & Thought Leadership – Partner with company leaders to develop content that communicates PETRA's experience, perspective, and values. LinkedIn and social media content Articles, newsletters, and blogs Video and podcast content Project announcements and company updates Employee, culture, and community stories Investor & Capital-Raising Support – Create materials and campaigns that support investor education, fundraising, and ongoing communication. Investor presentations and investment decks Offering and educational materials Quarterly communications Email campaigns and follow-up sequences Landing pages and investor-focused content Marketing Operations & CRM – Own and improve PETRA's marketing systems and technology. Lead tracking and reporting Marketing automation AI-assisted workflows Campaign analytics and dashboards Digital Marketing & Brand Management – Manage PETRA's digital presence and maintain a consistent brand. Website updates and landing pages SEO and search performance Google Business Profiles Google and Meta advertising Photography and video Property brochures, signage, and marketing materials Proposal templates and RFP responses Conference and event support How Success Will Be Measured – Qualified investor and business development leads – Website traffic and conversions – CRM health and adoption – Content production and turnaround time – Support provided to PETRA's investment, advisory, development, and real estate teams What We're Looking For - 3 to 7 years of marketing experience - Strong writing, editing, and storytelling skills - Experience creating professional marketing materials - Working knowledge of CRM and email marketing platforms - Experience managing websites and digital campaigns - Basic understanding of SEO and paid digital advertising - Ability to create or edit graphics, photography, and video - Strong organizational and project-management skills - Comfortable working directly with executives and senior leaders - Able to manage multiple priorities and work independently - Experience in commercial real estate, investment management, financial services, architecture, construction, or another relationship-driven B2B industry is preferred. Preferred Tools & Experience - Adobe Creative Suite - WordPress or Wix - AI content, research, design, and automation tools Who Will Thrive in This Role The right person is curious, organized, creative, and business minded. They enjoy telling stories, solving problems, learning new tools, and finding better ways to get work done. They do not wait for every assignment to be handed to them. They recognize opportunities, take ownership, and understand that good marketing should strengthen relationships and help create business growth. Compensation & Schedule – Base Salary: $60,000 to $80,000. The specific pay will be assessed on a personalized basis, considering relevant skills, experience, education, and, when applicable, held licenses or certificates. – Annual Performance Bonus: 0% to 20%, tied to overall brand progress and measurab