Marketing Specialist

• Exempt
• Department: Marketing & Communications
• Location: Wichita Headquarters or Topeka Headquarters
• Salary Range: $57,302 - $67,036 Annual
• Posted: Mar 27, 2026

Hours: typically 8 am - 5 pm, Monday through Friday. Schedule could vary based upon need.

Definition and Examples of Work

Digital & Analytics Support

• Track and measure performance for websites, DriveKS, KTAG, social channels, email, and SMS to support customer education and roadway communication initiatives.
• Build recurring reports and lightweight dashboards to help leadership understand digital reach, user behavior, tolling adoption trends, and campaign performance.
• Implement baseline A/B and multivariate testing; interpret results and recommend optimizations.
• Support GA4 and Google Tag Manager setup and troubleshooting to ensure accurate tracking.
• Identify insights to strengthen brand clarity and customer experience across KTA programs.

Marketing & Engagement Support

• Help coordinate and traffic marketing deliverables with agency partners, ensuring KTA, DriveKS, and KTAG messaging remains consistent and accurate.
• Assist with digital ad placements, creative reviews, and campaign monitoring.
• Support development of content across web, social, and email platforms, maintaining alignment with KTA's style, tone, and accessibility standards.
• Assist with community engagement efforts, including preparing materials, coordinating with chambers and partner organizations, and supporting onsite logistics for events, ribbon cuttings, facility tours, conferences, presentations, and outreach activities.
• Coordinate event logistics, such as scheduling, vendor communication, staffing needs, set-up and teardown details, attendee materials, and follow-up communications for both internal and external activities.
• Assist with the design, deployment, and summarization of surveys and focus groups to gather customer insights.

Project Coordination

• Maintain timelines, deliverables, and task tracking using tools such as Asana.
• Collaborate with departments across KTA — including Customer Service, Engineering, Finance, Administration, Human Resources, Technology — to ensure messaging is accurate and coordinated.
• Support senior marketing and communications staff with documentation, prep materials, meeting summaries, and project monitoring and management.

Latitude and Impact of Position

This position works independently and as part of a team, including providing input and problem solving with others to complete tasks. Decision making is typically done in conjunction with others and independently regarding decisions affecting individual tasks, department and organizational policy. Negotiation and persuasion are used with internal/external customers and/or vendors. Successful completion of job tasks impacts operating costs, monetary effect, management decisions, processes and procedures, customer satisfaction, and external company image and liability.

Work Environment

The work environment described here is representative of the general work environment for the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Primarily works in office environment while using computers and related peripherals and other office equipment.

QUALIFICATIONS

Required Knowledge, Skills and Abilities

• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Working knowledge of GA4, digital KPIs, and basic reporting.
• Experience supporting events or logistics (e.g., workshops, community events, presentations, stakeholder meetings) as part of broader marketing or communications responsibilities.
• Experience supporting campaigns across social, web, or email platforms.
• Clear writing and editing ability; attention to detail for customer communications.
• Ability to manage multiple projects and collaborate across teams.
• Ability to prepare visually engaging decks (i.e. PowerPoint) and deliver in a clear and confident manner.
• Strong interpersonal skills with a track record of working respectfully across different cultures and backgrounds.
• Interest in public-sector communication, customer engagement, or transportation infrastructure.

Preferred Knowledge, Skills and Abilities

• Familiarity with SQL and HTML/CSS for light troubleshooting.
• Advanced Excel skills (pivot tables, lookups)
• Exposure to Agile/Scrum cycles.
• Experience with data visualization tools (Power BI, Tableau, Looker Studio)
• Experience with email marketing platforms, social schedulers, or CMS tools.

Required Education and Experience

• Bachelor's degree in marketing, communications, data sciences/analytics or related area with 3-5 years of applicable experience. Additional experience may be substituted for degree.

Preferred Education and Experience

• Google Analytics 4 Certification
• Google Ads Certification

Certification, License, Registration

• Valid Kansas driver license.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Frequent standing or walking and sitting.
• Ability to hear others and communicate (frequent)
• Use of hands to touch, handle or feel (frequent)
• Must lift up to 20 pounds (occasional); push or pull up to 20 pounds (occasional)
• See up close (continuous) and at a distance (frequent)
• Depth perception and ability to adjust focus (occasional)

Other Requirements

• Travel overnight, as needed
• Overtime (occasional)
• Varied work schedule, as needed