Marketing Specialist

Marketing Specialist, Sales EnablementThe Marketing Specialist, Sales Enablement serves as the strategic point of contact between Marketing and Sales, proactively identifying producer needs, content gaps, challenges, and enablement opportunities, then leading the development and implementation of solutions to improve sales effectiveness and drive growth.Essential job responsibilities include but are not limited to:Supports and demonstrates IMA's core valuesValues and understands the importance of diversity, equity, and inclusion among all IMA associates.Leads the development, management, and ongoing optimization of producer-facing sales enablement resources, including:Capabilities presentationsSales presentationsIndustry and practice toolkitsTalk tracksCase studiesPlacematsRFP answersLast Mile / Proposal contentSales one-pagersProspecting resourcesServe as the primary marketing liaison to producers for sales enablement resources and support.Establishes and maintains governance of all producer-facing sales collateral to ensure messaging consistency, brand alignment, and content accuracy.Develop tools that help producers confidently communicate IMA's value proposition.Partners with Marketing Strategy leaders to translate marketing strategies and thought leadership into compelling, actionable sales enablement tools.Partner with the Last Mile team to continuously improve proposal messaging, executive summaries, differentiators, and reusable RFP content.Facilitates producer training sessions and onboarding related to marketing resources, sales tools, and best practices.Collects producer feedback and usage insights to continuously improve sales enablement resources and identify content gaps.Maintains a centralized sales enablement library that is organized, current, and easily accessible across the enterprise.Partners with Strategy, Creative, and Digital, teams to ensure timely development and delivery of sales enablement materials.Supports enterprise strategic initiat