Digital Marketing & Campaign Specialist

Overview

In this role you will lead and optimize B2B marketing campaigns across multiple digital channels to drive new business, account growth, and ABM initiatives within HSO's Microsoft ecosystem. You will translate briefs into coordinated go-to-market plans, develop assets and journeys, and manage execution from launch to optimization while ensuring a high-quality customer experience. You'll support events and field marketing with digital programs, collaborating with cross-functional teams to align goals and deliver measurable impact. This position offers the chance to influence pipeline growth through data-driven decisions, channel experimentation, and a focus on performance across the full-fun-n

Compensation / Benefits

• competitive pay with performance-based bonus
• unlimited paid time off
• flexible and affordable benefits (medical, dental, vision)
• flexible spending accounts
• health reimbursement account
• 401(k) with company match

Responsibilities

• Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms
• Translate campaign briefs and priorities into execution plans, timelines, assets, and deliverables
• Build and launch emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys
• Manage campaign execution from setup to launch, optimization, and performance reporting
• Drive digital programs for events and field marketing, boosting registrations and engagement
• Collaborate with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales to coordinate activities
• Develop and optimize paid media programs across LinkedIn, Google, and other platforms
• Create audience targeting strategies using CRM data, intent signals, and retargeting to reach B2B buyers
• Evaluate new channels and formats, test innovative approaches to improve performance
• Monitor funnel performance, analyze results, manage budgets, and provide actionable recommendations

Key requirements

• 3-5 years of hands-on B2B digital marketing, demand generation, paid media, or related field
• Proven success executing integrated campaigns end-to-end from build to optimization
• Hands-on experience with LinkedIn Campaign Manager and Google Ads
• Experience across paid media disciplines (paid search, paid social, display, retargeting, programmatic, ABM)
• Strong knowledge of B2B audience targeting strategies
• Experience building emails, landing pages, forms, segmentation, and nurture campaigns in a marketing automation platform
• Understanding of B2B demand generation and lead progression impact on pipeline
• Experience with campaign tracking, UTM management, analytics, attribution, and performance reporting
• Ability to manage multiple campaigns simultaneously and use data-driven insights to optimize
• Attention to detail and ability to independently manage execution while collaborating across teams
• Experience in B2B tech, SaaS, consulting, or professional services preferred
• Experience marketing Microsoft technologies or within the Microsoft ecosystem is a plus
• Collaboration across cross-functional teams
• Strong organizational skills and attention to detail
• Proactive, test-and-learn mindset
• LinkedIn Campaign Manager
• Google Ads
• Marketing automation platform