ASSOCIATE DIGITAL STRATEGIST

Contract | Remote (Central Time Zone business hours) | Freelance-Friendly Variable hours | Hours are not guaranteed and wil vary based on agency and client workload

Approx. 20 hours in lighter months with potential for 20+ hrs/week during quarterly months

Reports to: Digital Strategist

The Role

The Associate Digital Strategist supports the planning, execution and optimization of performance-driven marketing initiatives across aviation and aerospace accounts, along with some non-aviation clients.

This role blends analytics, paid media experience and SEO support. You wil manage the mechanics of performance marketing while contributing insight to broader digital strategy. You must be comfortable presenting metrics to clients and translating data into actionable recommendations.

This is a flexible contract role with hours that fluctuate based on client needs, campaign activity and reporting cycles. Some weeks may require limited or no support, while others may require a significant time commitment. We are looking for someone who values that flexibility and has the capacity to scale their availability when workload increases.

What You’l Do

Performance Reporting & Insights

● Prepare monthly and quarterly performance reports

● Present metrics, in conjunction with the Brand Manager, to clients in clear, actionable language

● Monitor KPIs aligned with campaign and business objectives

● Identify trends, risks and optimization opportunities

Tracking & Data Integrity

● Build and manage UTMs

● Ensure GA4 tracking is accurate and aligned with goals

● Monitor conversion events and troubleshoot inconsistencies

● Maintain reporting dashboards and documentation

SEO Support

● Conduct keyword research

● Identify and execute on-page optimization opportunities

● Monitor rankings and flag technical issues

● Collaborate with copywriters on SEO-aligned content

Paid Media Execution

● Build and manage Google Ads campaigns

● Build and manage social media ad campaigns (TBD)

● Monitor budget pacing and cost efficiency

● Optimize campaigns based on performance data to meet the client’s goals

Collaboration

● Work closely with the Digital Strategist to implement campaign strategy

● Coordinate with Brand Managers to align digital performance with broader marketing goals

● Support new business audits and performance reviews when needed

Qualifications

● 3+ years digital marketing or paid media experience

● Deep familiarity with GA4 and Google Tag Manager

● Basic understanding of WordPress CMS

● Experience managing B2B paid campaigns that drive measurable business results

● Familiarity with UTM structure and campaign attribution

● Proven track record of successful SEO strategies

● Ability to translate performance metrics into business language

● Strong reporting and presentation skils

● Comfortable working independently

What Makes You a Fit

● You are detail-oriented and care about data accuracy

● You connect performance metrics to business outcomes

● You can explain CPC, CTR and conversion strategy in plain language

● You are comfortable owning execution while learning higher-level strategy

● You work well in a colaborative environment

● You consistently meet deadlines

● You are used to managing multiple priorities and communicating proactively

Structure Note

This role is wel-suited for an independent freelancer or contractor with other clients. Hours are not guaranteed and wil vary based on agency and client workload. We anticipate lighter periods as wel as significantly busier periods, particularly around quarterly reporting, campaign launches and other client initiatives.