Manager, Integrated Marketing

Grant Thornton is seeking an Integrated Marketing Manager to join the team. Approved office locations can be found below.

As a Manager, Integrated Marketing, you will lead the planning and execution of priority go-to-market (GTM) campaigns that support key business initiatives across the firm, including service line (ex: Advisory) and select alliance marketing programs.

This role is focused on campaign orchestration and delivery excellence - partnering with business and marketing leaders to translate strategy into structured campaign plans, coordinated execution, and measurable outcomes. You will serve as the central point of coordination for complex, high-visibility campaigns, ensuring alignment across teams and delivering programs on time and with impact.

Key Responsibilities

• Lead end-to-end planning and execution of integrated GTM campaigns, translating business priorities into clear campaign plans (objectives, audiences, messaging, channels, timelines, and success metrics).
• Own campaign project management, establishing detailed plans, milestones, roles/responsibilities, and timelines to ensure coordinated, on-time delivery.
• Partner with the Advisory and Alliance Marketing Lead to intake strategy, clarify requirements, and ensure alignment throughout campaign execution.
• Orchestrate cross-functional teams (service lines, industries, field marketing, brand, content, digital, PR/comms, alliances), managing dependencies, aligning priorities, and removing blockers.
• Drive integrated, multi-channel execution across email, web, content, social, paid media, events, and nurture programs to deliver cohesive campaign experiences.
• Ensure consistency and quality of messaging and assets, aligning to firm narratives and, where applicable, alliance partner guidelines.
• Support executive and alliance activation efforts by coordinating development of messaging, thought leadership, and activation toolkits (., social, email, events, co-branded initiatives).
• Maintain strong execution discipline through status tracking, stakeholder communications, risk management, and documentation of decisions and deliverables.
• Build and apply repeatable campaign frameworks and playbooks to improve speed, scalability, and consistency of GTM execution.
• Track, analyze, and report on campaign performance, including engagement, meeting generation, and pipeline influence, and drive continuous optimization.
• Leverage AI-enabled tools and workflows to improve efficiency in planning, content development, and performance reporting.
• Other duties as assigned.

Required Experience & Capabilities

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• 6–8+ years of B2B marketing experience in complex, matrixed environments (professional services preferred)
• Proven experience planning and executing integrated marketing campaigns across multiple channels
• Strong project/program management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously
• Experience supporting alliance or partner marketing initiatives (., co-branded campaigns) is a plus
• Ability to translate business strategy into actionable marketing plans and deliverables
• Demonstrated success working across cross-functional teams, influencing without direct authority
• Strong communication and stakeholder management skills, with the ability to provide clear updates and drive alignment
• Data-driven mindset, with experience tracking and interpreting performance metrics (., engagement, pipeline, ROI)
• High attention to detail and commitment to execution quality in fast-paced environments
• Experience leveraging AI tools to enhance marketing workflows, content development, and reporting is strongly preferred

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Cleveland, OH, Minneapolis, MN, Reno, NV, and Baltimore, MD offices only is between $104,000 and $156,000 per year.

The base salary range for this position in the firm’s Washington, DC, Boston, MA, Edison, NJ, and New York, NY, and Melville, NY offices only is between $112,300 and $168,500 per year.