Director of Sales and Marketing Home2 Suites by Hilton

Director of Sales

• Location: Home2 Suites by Hilton Wichita Northeast

2102 N Crossmark PL Wichita, KS

Job Start Date: Immediate

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Job overview*

• The Director of Sales & Marketing is responsible for directing, coordinating and supervising Sales Staff in all sales-related activities, including direct sales efforts, marketing, follow-up, and proper sales administration. The Director of Sales & Marketing is responsible for developing and growing existing accounts and generating new business to ensure that Room revenues meet or exceed budget in order to maximize revenues and profits while maintaining guest/client satisfaction. The Director of Sales is required to adhere to the mission and values of Core Hospitality Group LLC
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The Director of Sales is focused and responsible for the following:

• Direct all activities of the hotel sales team, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize the generation of hotel sales/revenues.
• Report directly to General Manager and Management Company.
• Review monthly reports and sales forecast to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Develop and maintain relationships with key clients in order to produce groups and convention business to room sales.
• Develop and manage the departmental budget and monitor sales activities and performance to ensure actual sales meet or exceed established revenue plan and to accurately report variances/projections.
• Assists GM with providing weekly update report.
• Reviews the Strategic Alignment Review (STR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotels market position.
• Negotiate assigned accounts in RFP season.
• Operate and manage expenses within established hotel sales budget.
• Develop hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs.
• Ensure the execution of Sales and Marketing plans.
• Implement and train on Sales Standards and Brand Standards if branded.
• Develops and maintains good relationships with officials and representatives of local community groups and companies, and attends out-of-town conventions to generate convention and group business.
• Assists General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company. Maintains an effective business plan.
• Recruit, hire, train and provide mentoring/development for all sales personnel; conducts performance evaluations and provides feedback to employees using company hiring standards and guidelines.
• Responds quickly to guest requests in a friendly manner. Follows up to ensure guest satisfaction.
• Comply with all department, hotel, and company policies and procedures.
• Soliciting new accounts to meet and exceed revenue goals.
• Prospect for new clients which will include setting up appointments, perform inside and outside cold calls as recommended per solicitation goals for self.
• Attend outside networking functions such as luncheons, chamber events, or other community/business based networking receptions.
• Use creativity and initiative to explore new ways to increase revenue.
• The Director of Sales & Marketing must have flexibility, anticipate some scheduled weekend and evening hours, including participation in the Manager-On-Duty coverage.
• Respond to all sales inquiries and voice mails by next scheduled business day.

MARKETING DUTIES

• Preparing contracts.
• Responding to RFP generating websites.
• Maintain proper updated property photos and hotel description information for marketing collateral.
• Create and maintain trade show database information.
• Oversee Social Media Marketing including frequent postings and/or running promotions.
• Oversee, approve and assist with development of creation of flyers for individual group segments and purchasing of promotional materials.
• Approve purchasing of appropriate promotional items and materials.
• Ensures marketing collateral is professional in appearance, using correct letterhead, logos, and ensuring all branding strategies are met.
• Oversees all inventory of marketing collateral and ensures outdated materials are discarded
• If working for a branded property, Participates on Brand Performance calls and provide constructive ideas and feedback for marketing.
• Initiates press releases for events, including but not limited to grand openings, renovations, holiday and seasonal promotions and other high client profile events.
• Prepare presentation material for electronic marketing webinars for sales presentations, sales blitzes and corporate sponsored events.
• Maintain and update property profile, offers and information on websites and portals.
• Maintain competitive research for all revenue areas including information for holidays, special events.
• Ensure property information is displayed correctly and effectively on hotel websites, and Third Party Sites.
• Ensure promotional flyers and brochures are properly distributed throughout hotel including but not limited to guest rooms, elevators, bar and restaurant areas.

OTHER

• Must be able to set in to the General Manager role in the event of an absence
• Adhere to and implement the revenue management philosophy Core Hospitality Group LLC
• Must dress in business attire at all times and have a positive attitude.
• Perform any assigned task not outlined above that the associate has the ability to perform.

Requirements

To perform this job successfully, an employee must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

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REQUIRED EXPERIENCE

• 2 to 3 Years of Hotel Sales Experience
• Must possess a thorough knowledge of the hospitality industry, have a strong sales and marketing background, sound administrative skills, and well developed management skills.

PREFERED EXPERIENCE

• Hotel Sales Experience in the Local Wichita Market
• Hotel Sales Experience in the Hilton Brand Chain of Hotels

OTHER SKILLS & ABILITIES

• Must be able to speak, read, write and understand the primary language(s) used in the workplace.
• Must be able to read and write to facilitate the communication process.
• Requires good communication skills, both verbal and written.
• Must possess advanced computational ability.
• Must possess advanced Excel skills
• Must possess advanced computer skills.
• Ability to supervise situations and accomplish goals on a timely basis.
• Job Type: Full-time

Pay: $40,000.00 - $55,000.00 per year