Field Marketing Manager

Massachusetts, USA

United States

Full time

R2026-865

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Field Marketing Manager for the K-12 segment is responsible for developing and leading regional marketing strategies that drive awareness, demand, and adoption of products and services among school districts, administrators, and educators. This role serves as a strategic partner to Sales and cross-functional teams, ensuring marketing initiatives are aligned to territory priorities, district needs, and education procurement cycles.

The Field Marketing

Manager owns end-to-end program execution, performance optimization, and continuous improvement of field marketing efforts.

What you'll do here

Strategic Field Marketing Leadership

• Develop and implement comprehensive regional field marketing strategies for the K-12 segment that align with overall business objectives and revenue goals
• Translate national campaigns into targeted, localized marketing programs that resonate with district-level partners
• Identify market opportunities, regional trends, and whitespace to drive growth and competitive differentiation
• Own marketing planning for assigned territories, including budgeting, prioritization, and performance tracking

Demand Generation & Campaign Ownership

• Own the development and execution of coordinated, multi-channel demand generation programs (email, digital, webinars, events, ABM initiatives)
• Partner with demand generation and digital teams to optimi