Copywriter

Copywriter Join to apply for the Copywriter role at BG Products, Inc. Job Purpose The Copywriter is responsible for creating compelling copy for a variety of mediums, including websites, promotional materials, magazines, video, email, and social media. The ideal candidate has a passion for the automotive industry and a strong understanding of marketing best practices, including strategies, tactics, campaign development, and results tracking. Duties & Responsibilities Adheres to company polices and presents a professional, positive attitude at all times. Write compelling headlines and taglines that capture the attention of the target audience. Write clear, concise, and compelling copy for marketing and training materials. Write engaging pillar page content that includes stand-alone posts. Collaborate with internal and external subject matter experts. Collaborate with the video team to write scripts and assist with storyboard development. Stay up to date with the latest automotive industry news, trends, and technologies to bring fresh and relevant perspectives to your writing. Conduct internal and external research to gain insight into our core audiences. Conduct A/B copy testing for marketing campaigns focused on lead conversion. Implement SEO best practices in blog post and web page content. Edit and proofread copy according to AP Stylebook and BG Products style guidelines to ensure accuracy, clarity, and consistency. Adhere to company policies and present a professional, positive attitude. Perform other duties as assigned. Qualifications Bachelor's degree in English, journalism, marketing, or related field. 3+ years of experience as a copywriter. Strong writing, editing, and proofreading skills. Excellent research and organizational skills. Ability to work in a fast-paced, deadline-driven environment. Knowledge of SEO and social media best practices a plus. Willingness to take direction and be creative within established guidelines. Demonstrated focus on execution — on time. Ability to establish and maintain great working relationships at all levels within the company and across multiple departments. Automotive industry experience and knowledge preferred. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Vehicle Repair and Maintenance Referrals increase your chances of interviewing at BG Products, Inc. by 2x #J-18808-Ljbffr

Salary: USD 43200 - 72000 per year

Experience: 3 years required