Business Development & Strategic Marketing Manager

Overview

We are seeking a high-performing Business Development & Strategic Marketing Manager to drive data-informed marketing initiatives and support revenue growth within the aerospace sector. This role combines advanced analytics, market intelligence, and hands-on campaign support with executive-level presentation and storytelling capabilities. The ideal candidate thrives in a fast-paced environment, translates complex data into actionable insights, and partners cross-functionally to deliver measurable business impact.

Responsibilities

Strategic Marketing & Revenue Support

• Apply strong marketing and sales acumen to support revenue growth strategies within the aerospace manufacturing sector
• Partner with leadership to identify market opportunities, refine positioning, and support go-to-market initiatives

Advanced Presentation & Storytelling

• Develop high-impact, executive-ready PowerPoint presentations with exceptional speed and quality
• Translate complex data, strategies, and insights into clear, compelling narratives with strong visual design

Market Intelligence & Analysis

• Conduct rapid, in-depth market research, competitive analysis, and industry trend assessments
• Evaluate market direction, channel effectiveness, cost benchmarks, and positioning opportunities
• Provide actionable insights to guide strategic decision-making

Data-Driven Insights & Reporting

• Analyze campaign performance across digital and traditional channels (email, social, events, web, etc.)
• Track and report key marketing KPIs including CAC, LTV, ROI, and conversion rates
• Build dashboards and reports that enable real-time performance tracking and optimization
• Deliver insights that directly inform growth initiatives, forecasting, and business strategy

Campaign Execution & Optimization

• Support the planning, execution, and continuous optimization of marketing campaigns
• Collaborate with leadership and operations teams to improve campaign effectiveness and maximize ROI
• Conduct A/B testing and performance analysis to refine targeting and messaging

Aerospace Industry Engagement & Events

• Leverage knowledge of aerospace marketplaces (e.g., Aviation Week, SpeedNews) and key tradeshows (Farnborough, Paris Air Show, NBAA, Verticon)
• Support end-to-end coordination of events, including logistics, booth strategy, messaging, and executive alignment
• Ensure strong brand presence and ROI from industry engagements

Cross-Functional Collaboration

• Work closely with Finance, Sales, Operations, and Marketing teams to ensure alignment and cohesive execution
• Support integrated planning across departments to drive efficiency and impact

Customer & Market Insights

• Develop deep insights into customer behavior, segmentation, and targeting strategies
• Identify growth opportunities through data-backed analysis of customer and market trends

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• Proven experience in marketing analytics, strategic marketing support, or similar role
• Strong analytical, problem-solving, and critical-thinking skills
• Advanced proficiency in PowerPoint with demonstrated design and storytelling expertise
• Advanced Excel skills and experience with analytics/reporting tools
• Ability to work at pace, manage multiple priorities, and deliver high-quality outputs under tight timelines

Preferred Qualifications

• Experience in the aerospace or manufacturing industry
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Experience with digital marketing platforms and campaign tools
• Knowledge of data visualization tools (e.g., Power BI, Tableau)

Key Success Factors

• Quality and impact of insights delivered to leadership
• Improvement in marketing campaign performance and ROI
• Effectiveness of executive-level presentations and communications
• Ability to operate with speed, accuracy, and strategic clarity

Skills

A/B Testing, Aerospace and Defense, Analysis Skills, Aviation Industry, Benchmarking, Business Development, Business Strategy, Campaigns, Competitive Analysis/Strategy, Competitive Research, Cost Effectiveness Analysis, Cross-Functional, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Data Visualization Tools, Event Management, Finance, Forecasting, Industry/Trade Analysis, Leadership, LifeTime Value (LTV), Logistics, Manufacturing, Market Analysis, Market Development, Market Research, Market Segmentation, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Microsoft PowerPoint, Multitasking, Online Marketing, Operational Improvement, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Power BI, Problem Solving Skills, Reporting Dashboards, Return on Investment (ROI), Revenue Growth, Sales Operations, Sales Support, Salesforce.com, Storytelling, Tableau, Time Tracking, Trade Shows, Trend Analysis, Website Conversion

Atlas

Atlas Data Systems provides information technology services, business solutions, and clinical/scientific consulting to a broad range of Fortune 1000 companies. As one of the fastest growing women-owned businesses, our client list comprises top companies in the pharmaceutical, chemical, financial services, telecommunications, technology, insurance, manufacturing and software industries.

Our expertise lies in delivering the right mix of solutions and services that will help our clients' business operations proactively meet their competition head on, and be agile enough to react to ever-changing economic conditions. Atlas' adaptability allows clients to choose the best fit engagement strategy: Managed Communities, Project Solutions, or Flexible Workforce Solutions. By concentrating on peripheral business objectives and delivering with precision, Atlas enables its clients to focus on the core competencies that align with their company's vision.

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